Katunga media holds discussion on fake news


By Eniola Daniel
In the era of yellow journalism where everything goes on the internet to deliberately misinform or hoaxes the public,  Katunga media has indicated its readiness to be in forefront of the campaign against this mock-up in Nigeria with a public engagement sessions with practitioners tagged “Ensuring Effective Brand Protection And Projection In The Era Of Fake News”

 on October 12, 2018  at the Loana hotel, Maryland, Lagos.
   The session will have the Group Head Corporate Communications, First bank Mrs Folake Ani Mumuney who will speak on ‘’identifying the specific impacts of Fake news on Brands’’, the Group Managing Director, DDB Lagos and President of the Association of Advertising Practitioners of Nigeria(AAPN), Ikechi Odigbo will speak on ‘’Fake News and its effect on Brand Value, the role of brand custodians and Brand Reporters’’.
  A panel of discussants made up of industry professionals and representatives from the Media including, Mr. Diran Olojo of FCMB, Mary Ikoku, Bose Oke, Emeka Opara of Airtel, Sam Ibemere Editor in Chief Ripples Nigeria, Osagie Alonge Pulse Nigeria and others.
     According to the Vice Chairman of the firm Joseph Edgar, “the issue of fake news and its resultant effect on brands especially its direct impact on productivity and resultant effect on employment and the economy at large continues to be in the fore front of public discuss. It is as a result of its very real debilitating effect on the continued growth of brands in specific that we have put together the second in our bi–annual capacity engagement sessions for practitioners to discuss the issue with a view to seeking lasting solutions to this malaise.
 “The need for brand custodians to seek very credible and sustainable response to this malaise cannot be overemphasized as a result of the critical damage it fosters on Brand reputations which in most cases leads to the erosion of market share. It is in this regard, that Katunga working with the Brand Journalists Association and with support from the Nigerian Institute of Public Relations have pulled together some of the most influential industry experts to take a robust look at the issue with the aim of providing a discerning road map towards seeking a solution.

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